UNICEF Tap Project

How long can you go without your phone? 10 minutes? Prove it and help save a life at the same time!

According to UNICEF, 768 million people lack access to safe, clean drinking water, 2.5 billion people live without proper sanitation and 1,400 children die every day from diseases linked directly to unsafe water and lack of basic sanitation.

Millions of children lack clean water. How long can you go without something far less vital... like your phone?

Together, UNICEF and clothing designer Giorgio Armani are running a website called UNICEF Tap Project. Visit the homepage (Google UNICEF Tap Project) in the browser of your phone and get started. For every 10 minutes you can go without your phone, 1 day of clean water will be donated to children in need.

I think we can all agree that people today, especially young people, spend far too much time on their phones. How often have you gone to pre drinks or a party or just to the pub or what ever and realised after a while that nobody's saying anything because you're all on your phone, tweeting, instagramming or updating your facebook status about what a great time you're having? We've all been there.

Lets be honest, do you really need your phone as much as you use it? No matter what your answer to that question is, I think it's safe to say that you don't need it as much as dying children need clean water. So try it out, if you can't go for more then 10 minutes, then at least you've helped donate 1 day of clean water to a child in need and, you never know, maybe it'll help you see that you're just a tad more attached to your phone than what's healthy for you?